Reduction that works - design with white space and natural aesthetics

The website radiates calm. I deliberately avoided loud colors and effects. Instead, a lot of white space - not as emptiness, but as an invitation to pause. Spaces create clarity, direct the eye to the essentials and allow the high-quality photos of the joinery to speak for themselves.

The choice of colors is restrained and earthy - muted tones, lots of white, natural wood tones. They reflect the materials that the joinery works with and reinforce the feeling of craftsmanship, authenticity and down-to-earthness.

Focus on people - target group-oriented web design

The target group for this site? People with high standards. Customers who are looking for individual solutions - be it for interior fittings, custom-made furniture or exceptional woodturning work. People who put quality before quantity, who live sustainable values.

That's why it was clear to me: this website has to speak - not shout. It must inspire - not overwhelm. And it must build trust. This is achieved through a clear layout, comprehensible menu navigation and content that directly shows what makes the company special: passion for wood and attention to detail.

Achievements that are allowed to show

A central component of the website is the presentation of the wide range of services:

• Furniture construction & furniture design
• Interior fittings
• Woodturning
• Yacht interior fittings
• Restoration & repair
• Special projects such as 3D Wave Wood

These services are not simply listed, but presented visually and with high-quality content - with images and text, tailored to SEO and user experience.

Movement that doesn't distract - but invigorates

Silence is beautiful. But the digital can also breathe. To bring the page to life, I have used subtle Scroll effects built in: Objects move discreetly when scrolling, content appears gently. Short videos have also been integrated - they show work processes or the effect of finished rooms. All of this makes the craft tangible without being overloaded.

SEO: be visible when people search

What good is the most beautiful site if nobody can find it? That's why the website has been SEO-oriented built up. Each subpage was given its own search engine-relevant content. Keywords such as "joinery Hanover", "furniture making Hanover", "custom-made furniture" or "woodturning" were integrated in a meaningful way - without appearing artificial.

An additional blog served as an SEO booster: projects were presented here, special materials explained or insights into working methods provided. As a result, the website grew continuously - both in terms of expertise and content.

Social media integration - authentic & up-to-date

Looking beyond the digital horizon was also important. The integration of Instagram and Facebook content provided topicality and insights into the everyday life of the joinery. In this way, new interested parties were reached - and regular customers remained connected.

News section and updates: digital like a workshop window

A dedicated news section turned the website into a digital workshop window: whether company vacations, new projects or trade fair participation - everything kept moving here. The site was not just a business card, but a living space.

Conclusion: Web design for the trade - with heart, clarity and strategy

The project for the FS40 joinery was more than just a commission for me. It was a coming together of design, craftsmanship and humanity. That is exactly what mindful web designA page that doesn't shout, but speaks. That inspires, but does not overwhelm. That gives users space and at the same time invites them to act.

Even though the website is no longer online, the design lives on - as an example of the combination of aesthetics, functionality and authentic branding. Screenshots and the concept remain, like the sketch of a successful piece of furniture: a unique digital piece.