Are you looking for mindful web design that is just as lively, multi-layered and committed as your organization? Then take a look at the new digital home of the International Academy Berlin for Innovative Pedagogy, Psychology and Economics gGmbH - briefly: INA Berlin. This website is not just a pretty website. It is a consciously designed space that breathes education, shows diversity and invites genuine interaction.
As Web designer from Berlin I love working with NGOs that want to make a difference - not just online, but also in the world. For the project inaberlin.org my vision was clear: to create a web design that not only informs, but also inspires. That not only structures, but connects. That not only works, but lives.
Web design for NGOs with depth, structure and soul
INA Berlin is a complex organization. Several institutes under one roof, diverse research areas, numerous educational projects and a strong social commitment. It was precisely this complexity that was the starting point for a web design that creates clarity and at the same time celebrates the colorful diversity.
The aim was to create a digital space that provides peace and quiet - and yet arouses curiosity. One that is structured without being rigid. And that touches the hearts of users - without being loud.
Colors that work - and connect
Every NGO has its own energy. At INA it is Colorful, lively, future-oriented. This is reflected in the color scheme of the website: the Corporate green remains as a unifying element, while each department is visible through its own color nuance - an interplay of harmony and individuality.
Colors guide you through the site, make content tangible and provide orientation. And by the way, they show: Diversity is not only tolerated here, but celebrated.
Interactive elements - because learning and discovering can be fun
What would an institute for innovative pedagogy be without interaction? Exactly - boring. That's why I deliberately created the web design in such a way that it invites you to discover. Small animations, subtle image changes when you move the mouse over them, surprising color accents when you want to find out more with a click.
I am particularly proud of the graphic on the institutes' page. An ensemble of houses that lights up when clicked on, takes on color and reveals information - Playful, intuitive, almost like an interactive campus. A digital cityscape for an urban, vibrant educational landscape.
Typography with attitude
Clear, readable. And yet with character. This describes the typography used. The continuous text is set in a calm, sans serif font - it leaves room to breathe. For the headlines, I use a serif font that conveys depth and seriousness. The result: a balanced interplay between modernity and academic gravitas.
Flexible and lively - the CMS in the background
Technology must not get in the way. It should support. That's why the website is based on a user-friendly content management system that allows the INA teams to easily maintain their own content - whether events, press articles or new projects.
The website is not a fixed monument, but a Breathing system. A lively platform that continues to develop with the INA.
Science at your fingertips - searchable publications
The INA stands for science with social relevance. This makes it all the more important that research does not remain behind closed doors. That is why there is an easy-to-use Publication databasewhere visitors can search specifically for authors, titles or keywords. Transparency. Made simple.
Job page with visibility - even for large platforms
Another highlight: the specially developed Career pagewhich is not only attractively designed, but has also been technically prepared in such a way that job boards such as Indeed or Google for Jobs can easily capture it. This means More visibility for vacancies - without additional effort.
Mindful web design meets social impact
For me that means mindful web designto design with feeling - with an open eye for people, for content, for function and aesthetics. This is exactly what inaberlin.org was created: A website that carries instead of dazzles. That tells instead of persuades.
Do you also want a web design like this for your NGO?
If you are currently considering how your organization can become more visible digitally, how you can convey your values online and how a website can become not just a means to an end, but a true expression of your vision - then let's talk.
As Web designer in Berlin with focus on Web design for NGOs I develop digital spaces that are lively, clear and completely yours. I look forward to your project. And to the stories that we make visible together.
Would you like to get to know me without obligation? Then just write to me. I look forward to making your vision shine.
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