Reduction that works – design with white space and natural aesthetics

The website radiates calm. I consciously avoided loud colors and effects. Instead, a lot of white space dominates – not as emptiness, but as an invitation to pause. Gaps create clarity, direct attention to the essentials, and let the high-quality photos of the carpentry speak for themselves.

The color choice is restrained and earthy – muted tones, lots of white, natural wood tones. They reflect the materials the carpentry works with and strengthen the feeling of craftsmanship, authenticity, and down-to-earthness.

The human at the center – target group-oriented web design

The target audience of this page? People with standards. Clients seeking individual solutions – whether for interior design, custom-made furniture, or extraordinary turning work. People who prioritize quality over quantity, who live sustainable values.

Therefore, it was clear to me: This website must speak – not scream. It must inspire – not overwhelm. And it must build trust. This is achieved through a clear layout, understandable navigation, and content that directly shows what makes the company special: passion for wood and love for detail.

Services that deserve to be shown

A central component of the website is the presentation of the diverse services:

• Furniture construction & design
• Interior design
• Turning work
• Yacht interior design
• Restoration & repair
• Special projects like 3D Wave Wood

These services are not just listed, but presented visually and content-wise in high quality – with image and text, tailored to SEO and user experience.

Movement that does not distract – but enlivens

Silence is beautiful. But the digital should also breathe. To give the page liveliness, I incorporated subtle scroll effects: objects move gently while scrolling, content fades in softly. Short videos were also integrated – they show work processes or the effect of finished spaces. All this makes the craftsmanship tangible without overloading.

SEO: be visible when people search

What good is the most beautiful page if no one finds it? Therefore, the website was built SEO-oriented from the beginning. Each subpage received its own search engine relevant content. Keywords like 'carpentry Hanover', 'furniture construction Hanover', 'custom-made furniture' or 'turning work' were meaningfully integrated – without sounding artificial.

An additional blog served as an SEO booster: Here, projects were presented, special materials explained, or insights into work methods given. This allowed the website to grow continuously – both professionally and content-wise.

Social media integrated – authentic & current

Looking beyond the digital horizon was also important. The integration of Instagram and Facebook content ensured currency and insights into the daily life of the carpentry. In this way, new interested parties were reached – and regular customers remained connected.

News area and updates: digital like a workshop window

A dedicated news area made the website a digital workshop window: Whether company holidays, new projects, or trade fair participation – everything remained in motion here. The page was understood not only as a business card but as a living space.

Conclusion: Web design for craftsmanship – with heart, clarity, and strategy

The project for the carpentry FS40 was more than a commission for me. It was a coming together of design, craftsmanship, and humanity. This is exactly what mindful web design means to me: A page that does not scream but speaks. That inspires but does not overwhelm. That gives users space while inviting them to act.

Even though the website is no longer online today, the design lives on – as an example of the connection between aesthetics, functionality, and authentic branding. Screenshots and the concept remain preserved, like the sketch of a successful piece of furniture: a digital unique.