For the pediatrician Erika Bahn I had the opportunity to design a onepager that reflects exactly what her practice stands for: an empathetic, professional support for children and parents – with heart, mind, and a lot of experience.
The goal was a web design that directly builds trust. A page that appears friendly and competent – without frills, but with a lot of heart.
Why a one-pager for a pediatric practice?
Especially for practices, a one-pager is often the perfect solution: parents looking for a new doctor for their child want to orient themselves quickly. Who is she? How does she work? Is there a good rapport with the little patients?
A one-pager consolidates all important information on one page – clear, direct, and without detours. This saves time, creates clarity, and provides exactly the space a practice needs to present itself authentically.
Target group-oriented web design – friendly, clear, approachable
The design is intentionally warm and bright. Clear lines, vibrant colors, and an open structure make the page inviting and trustworthy for parents and children – just like a good first impression when entering the practice.
We have also paid attention to language, ensuring we meet parents at eye level. No jargon, no excess information – just understandable, warm, and professional.
Authentically visible – with self-created photos
The page becomes particularly personal through the self-recorded Practice Photos, which I was allowed to create for Erika.
Whether practice rooms or detail shots – the images show what matters: a practice environment where children are allowed to feel comfortable. No stock photos, no empty phrases – but real insights that build trust.
Colors
White space and a lot of 'color' through images and colorful 'wooden blocks' in blue, yellow, green, and red form the web design of the site. Clear and informative, yet also joyful and somewhat playful, the site should reflect both the friendliness and competence of Dr. Bahn as well as the playfulness of the young patients.
Typography
The chosen fonts should be clear and easy to read – and in their clarity, they should match well with Dr. Erika Bahn.
Playfulness
To also reflect the small patients, the web design features colorful tones on the page that resemble "building blocks." Additionally, a small "train" (referencing Dr. Bahn's name) animates into the picture.
Conclusion:
The one-pager for Erika Bahn is an example of how web design can be not only beautiful but also functional and empathetic. Especially in sensitive areas like pediatrics, the first impression is crucial – and it should be just as harmonious digitally as it is in real life.
Are you a doctor, therapist, or do you support people in your own unique way?
I help you become visible – clear, friendly, and completely you.
Feel free to get in touch – I look forward to your heartfelt project.
